Anjali Pala and Sunil Patel, Trans., “Building Trust in Digital Lending: The Role of Branding in India’s Fintech Landscape”, Artha, vol. 1, no. 1, pp. p 16–24, Dec. 2025, Accessed: Oct. 14, 2026. Available: https://artha.iimcal.ac.in/index.php/artha/article/view/23